Alt Pop

A Deli Premiere: "Nasty Woman" by Chel

In such a contentious election year, with so many voices drowned in the mix, few are heard, others cut fiercely, defiantly through the noise, and that is the case with Chel’s new single “Nasty Woman.” The singer-songwriter debuts a single and accompanying video that highlights the ardent fight for women’s equality in all fields, in all spheres. With vocals that display force and grace, Chel rides a quaking beat that leads to instrumental swells and ascents that you can’t help but feel profoundly within. In the small bridges of the track, Chel’s voice floats elegantly towards a fabulous beat drop. The song title, a reference to words infamously uttered by President Donald Trump, reminds us that many women have awaited this coming election perhaps most fervently than many, ready to exact change. In “Nasty Woman,” Chel offers a slick and soulful pop single that rattles with hot emotion and frigid, piercing intent. In a year full of statements, some have a bit more bite to them; stream the music video for “Nasty Woman” premiering below. - René Cobar    

   

Mei shows his heart in new single "Frankenstein"

L.A.’s Mei switches up the tempo in his new single “Frankenstein,” via simple acoustic guitar strums, vocal ascents, and a charged-up passion. Where Mei’s indie-pop summer single “Rudimental” displayed his vocal versatility with switches from passionate croons to confident and sharper rides of the beat that led to full choruses powered by synth ambiances, “Frankenstein” keeps it bare, yet just as daring. Melancholic, and ultimately hopeful, “Frankenstein” has an obvious heart, a red mood to sink to, completely; stream “Frankenstein” below for a warm transition from warm days to cooler evenings. - René Cobar

   

A Deli Premiere: "Rollercoaster" by JUICYPEAR

There is hardly a better way to prepare for the weekend than by letting go of the extra cargo and fusing into the groove of “ Rollercoaster,” a sweet indie-pop single by LA’s stylish duo JUICYPEAR. The glossy new track uses its sexy rhythm (fat bass) and melting electric guitar chords to usher one dance-pop hook after the other, the voice of Jasmine Mayeda guiding the euphoria of the moment. Together with her husband Jacob, Jasmine Mayeda rides the beat past its sharp sonic curves and composes a beautiful song that moves from dream-glitch bridges to a funk-futuristic rock finale that may leave your hair a mess. “Rollercoaster” is the sophomore single from JUICYPEAR, who reflects on the new single as follows: “Some seasons of life can feel like you’re riding an emotional rollercoaster. We thought it would be cool to bring the viewer into some of those life moments, while weaving in and out of vintage TVs, to show even our relationship has its ups and downs.” Nothing in the world is perfect, but in the pursuit of that perfection, a story weaves itself, that with its imperfections, becomes something better, more precious by far. Hang in there, stream our premiere of “Rollercoaster,” and enjoy the ride. - René Cobar

   

Ella Isaacson defines her brand of pop in new single "Hard Lessons"

Ella Isaacson has a sleek fury to her in a new single titled “Hard Lessons” that speaks of strength through atmospheric choruses and a very modern beat propelled by a heartbeat bass guitar. “Hard Lessons” is reflective, but with an upbeat attitude that immerses the listener and can even be cathartic for those with something bottled up that needs release. Isaacson allows her brand of pop to take shape: melancholic and yet triumphant, “Hard Lessons” is a single representative of the themes of her music. The music video for the song expands those themes with a stormy and defiant look at the artist, holding her own and declaring the lessons learned. With polished production and a message that encourages growth, this single is a solid choice for a reminder that you are worth it. - René Cobar

   

Aviella dreams big in new single "Ain't Too Late"

L.A.’s Aviella debuts a club-ready single titled “Ain’t Too Late” that kicks one back to what today seems like another world where dancefloors filled shoulder to shoulder surrendered to the euphoria of a beat. The music of “Ain’t Too Late” keeps its timeless polish: brilliant synth droplets, dreamy atmospheres, and of course a beat that hits the ground running and takes you with it. With Aviella’s voice as the charming guide, “Ain’t Too Late” dares one to dream up a not-so-distant past and hope for a not-so-distant better future. Stream the electro-pop single below for a moment worth revisiting. - René Cobar